Is online study ‘Tele-marketing 2.0’ – ever more modern telemarketing? How much do companies use this form of acquisition? Is this channel actually successful? Essen/Dusseldorf – the term telemarketing or Telesales, also is often negatively associated because the callee feels this kind of acquisition not infrequently as disruptive or even harassment – both in the workplace and private. Companies, the frivolous with the Telefonakquise deal, have harmed also many sustained the image of this distribution channel. Tele marketing still plays a big role the truth is however, that tele-marketing plays a major role in over 50% of the companies and still belongs to the most selected customer management tools. A study of the market research company came to this conclusion now DTO research in cooperation with Fit4Development from Essen. For the online study of tele-marketing 2.0 “entrepreneurs and decision-makers were interviewed from 380 German firms.
Considering the currently used sales channels, 44% use the company Tele-marketing for attracting customers. So telemarketing is still the fourth most popular sales channel behind referral marketing (78%), inventory management (67%) and Internet marketing (67%).” So Andreas Breyer Managing Director and trainer at Fit4Development. Respondents in the acquisition of new customers see the greatest benefits of tele-marketing activities. 87% call this aspect. The telephone is suitable for 64%, to keep regular customers, 31% believe in the benefits of telephone surveys for market analysis. Different industry, different success the success of telemarketing is very differently evaluated depending on the industry.
While the respondents give good chances of success the industries of telecommunications (70%), insurance (51%), publishing (42%) and non-profit (45%), you can see them for example in mechanical engineering (14%), clothing (10%) and construction (9%) rather than low. The personal view of the telemarketing varies greatly among the participants of the survey. However, you may determine that Individuals who privately feel telemarketing as rather disturbing, appreciate the potential of this distribution channel as bad in their businesses and therefore neglect or even reject. Despite competition from new media: Telemarketing gaining importance also to the future of telemarketing, the opinions of the respondents go far apart. “” They range from Tele-marketing will play an essential role “(27%) to telemarketing is the complete opposite in the future no longer play” (16%). The study comes to the conclusion that the use of telemarketing slightly will increase in the future, even if the competition from the new media (Internet, social media) is already noticeable. Telemarketing especially to acquiring new customers, for companies that have a large network, or those who pursue a balanced marketing mix is interesting. The overall study of DTO research Fit4Development there and here to download: contact: DTO research – a brand of DTO Consulting GmbH at the 141 Trippelsberg 40589 Dusseldorf Mr Michael Di Figlia Office: + 49 (0) 211 179 660-0 E-Mail: Internet: