Etiqueta: advertising & pr

Is online study ‘Tele-marketing 2.0’ – ever more modern telemarketing? How much do companies use this form of acquisition? Is this channel actually successful? Essen/Dusseldorf – the term telemarketing or Telesales, also is often negatively associated because the callee feels this kind of acquisition not infrequently as disruptive or even harassment – both in the workplace and private. Companies, the frivolous with the Telefonakquise deal, have harmed also many sustained the image of this distribution channel. Tele marketing still plays a big role the truth is however, that tele-marketing plays a major role in over 50% of the companies and still belongs to the most selected customer management tools. A study of the market research company came to this conclusion now DTO research in cooperation with Fit4Development from Essen. For the online study of tele-marketing 2.0 «entrepreneurs and decision-makers were interviewed from 380 German firms.

Considering the currently used sales channels, 44% use the company Tele-marketing for attracting customers. So telemarketing is still the fourth most popular sales channel behind referral marketing (78%), inventory management (67%) and Internet marketing (67%).» So Andreas Breyer Managing Director and trainer at Fit4Development. Respondents in the acquisition of new customers see the greatest benefits of tele-marketing activities. 87% call this aspect. The telephone is suitable for 64%, to keep regular customers, 31% believe in the benefits of telephone surveys for market analysis. Different industry, different success the success of telemarketing is very differently evaluated depending on the industry.

While the respondents give good chances of success the industries of telecommunications (70%), insurance (51%), publishing (42%) and non-profit (45%), you can see them for example in mechanical engineering (14%), clothing (10%) and construction (9%) rather than low. The personal view of the telemarketing varies greatly among the participants of the survey. However, you may determine that Individuals who privately feel telemarketing as rather disturbing, appreciate the potential of this distribution channel as bad in their businesses and therefore neglect or even reject. Despite competition from new media: Telemarketing gaining importance also to the future of telemarketing, the opinions of the respondents go far apart. «» They range from Tele-marketing will play an essential role «(27%) to telemarketing is the complete opposite in the future no longer play» (16%). The study comes to the conclusion that the use of telemarketing slightly will increase in the future, even if the competition from the new media (Internet, social media) is already noticeable. Telemarketing especially to acquiring new customers, for companies that have a large network, or those who pursue a balanced marketing mix is interesting. The overall study of DTO research Fit4Development there and here to download: contact: DTO research – a brand of DTO Consulting GmbH at the 141 Trippelsberg 40589 Dusseldorf Mr Michael Di Figlia Office: + 49 (0) 211 179 660-0 E-Mail: Internet:

Successfully through promotional, advertising and giveaways you may think it hardly possible, but promotional items are strong in the coming for mother’s day. The big advantage of these articles is that there is a huge selection and you will surely find the right product for your mother. If you are interested in promotional products, this article will help you determined to embellish the mother’s day with a beautiful gift. Mother’s day is not such a great day as Christmas or birthday, but nevertheless you should always have ready a gift on such a day. This must be a particularly valuable or expensive gift, because first and foremost only the gestures. Promotional products are ideal for mother’s day, because it simply has a huge selection and still indirectly advertising can make.

If you are head of a company or of a company, it will you have noticed already, that advertising can achieve very good effects. This article can also directly all mothers of Give business partners and therefore leave always look good. Kitchen appliances are one of the products, which is particularly useful. A kitchen appliance on your own company’s logo is included, does much to the one which produced and what is more important, it is useful. You should, if you want to give away kitchen appliances as promotional items for mother’s day, but always make sure that these products are also good quality. In the past, many companies made the mistake that they bought many kitchen appliances and not paid attention to the quality. This error, you should never do, and always make sure that you buy only appliances from a large and well-known manufacturer, that are known for quality. So you can be sure, that your advertising message arrives and also has a long-lasting effect.

You can give away as well as other promotional products for mother’s day. A good book is also a very nice gift that always arrives at the most mothers. Of course, you should also Here, make sure that the books of good quality are. Hardcover books are a little more expensive than the popular paperback editions, are better to manage but a lot and especially keep longer. They should worry first, of course, what the mothers of business partners like to read and whether they ever read. A book should also not ideal for you, there are other alternatives. Chocolate is one of the most sought after advertising for mother’s day. Something sweet everyone likes and mothers are no exception. The big advantage of these products is that they are to cheap to produce and can let immediately produce them in high quantities. You can use chocolate as a giveaway items and at a wide mass promote your company’s name. If you opt for chocolate as advertising material quality is more important than all other mentioned products. Here, you can get a much better quality for a small price premium. You see, that it must be not always the most expensive products, which can be inserted as promotional items for mother’s day. Oliver Smith