To be able to evaluate and to revise the strategies, the directors need great amount of information. They must be criticized and be analyzed the information that give support to the strategy. He must have precaution for strategies mainly said as ' ' without riscos' ' , however, (I agree to the author) the simple creation of an Advice of Administration is not enough to guarantee that the familiar company is adopting good practical of Corporative Governana, therefore the good corporative governana has a price, that is, how much bigger the transparency, greater are the risk that if runs in the spreading, for example, of the fragilities of the internal controls or even though of the strategical planning, becoming the corporation most vulnerable the attacks. The authors focam in the adequacidade of code IBGC to the familiar company, where the triad Family X patrimony X society, must also be covered in the familiar companies and the responsibility biggest is of the advice of administration of these. In all familiar company analyzed by the research, had been identified premises directed toward the equity sense? fairness between all the members, respecting itself the participation, disclosure? transparency? accountings, accountability responsibility and compliance of the governana.

I think that as suggestion for familiar company the estruturao of familiar advice and advice of the society would complement the administration advice. The first one would have the mission to function as one frum of dialogues and action the questions of familiar interests, conflicts expectations personal, ethical growth at last familiar subjects and aspects of the expectations of the family in relation to the society that can have impact on the proper family, the property and the management. As as frum that it represents and it manages the interests of the controlling group in the management of the capital, but societrias participation, evaluation of the managers in the strategies corporative, through the approval of the plan strategical. To approve lines of direction, to choose the administration advice, to evaluate financial the economic performance and financial demonstrations. finally the Advice of administration in the protection mission and maximizao of the return of the investment of the shareholders adding value to the enterprise. Watching over for the observance of the values beliefs and intentions of the shareholders in the activities of the similar company of whom the interest of the company always prevails. Webliografia: Analyzing the profile of familiar company BORBA Alonso – FERNANDEZ Enrique Montserrat – the Future of Its Business? Familiar companies – WAGNER SIQUEIRA – the Familiar Company – President of the CRA-RJ and currently is Secretary of Administration of the City hall of the River Area Familiar Company? Sebrae – RODRIGUES Douglas – Articles published in the site: VALUE periodical? notebook D1