Innovative workshop concept in test mode as Germany’s big car Portal auto.de tells the Mercedes-Benz branch in the Hessen Frankfurt/Offenbach opts for a particularly innovative workshop concept. A pilot project was initiated in cooperation with the Johann Wolfgang von Goethe University, where the customer himself decides how much is the service worth it. In particular, it involves repair of dents on the car at the time-limited action. The concept, in which the customer gives what appears to value the performance of him, is also in other service areas, such as the catering, tested. It was developed by the Hans Strothoff Foundation Professorship for business administration of the Goethe-University in Frankfurt / Main. Particularly noteworthy is the public attention aroused by such an action. In addition to regular customers, new customers are addressed. It is hoped in addition to acquiring new customers on a change in image for the Mercedes-Benz brand.
“The concept of numbers for the repair, what you want” is until June 30 by the branch in the Heerstrasse in Frankfurt offered. About the so called Dellfon”, customers can make an appointment for car repair. Prerequisite is that the dents from the inside are ascertainable and not sharp. Another condition is that the coating is not damaged. Following the workshop residence, the customer pays as much as he thinks reasonable. The Chief of the Frankfurter Mercedes Benz headquarters and is sure that the performance for the beauty repair is appropriately rewarded. More information: ../Jede-Delle-eine-Baga(D).. Contact: Tilo Sommer Public Relations University of first GmbH barefoot streets 11 04109 Leipzig Tel: + 49/341/49288-240 fax: + 49/341/49288-59